An integral part of communication is to know who you are talking to or intend to talk to, which is why at 13th Revolver, the first step in tackling clients brief is to identify the specific characteristics of the client’s customers, including geographic, demographic, and psychographic variables. The more you know about your audience, the […]
it can be a chore to drive traffic to your website. So, once you do gain a click through organic search, a referral or an ad, you need to you do what you can to keep them there long enough for them to dig in and see what you’ve got. You need to make sure […]
A quick overview of the digital media landscape in Nigeria, all metrics have increased compared to last year, the most notable being the number of smartphones available. Over 51% of the adult population now have access to smartphones!